About HalOk

Singapore Trade House. Rotterdam Gateway.

WHO WE ARE

HalOk Pte. Ltd.

Halal Trade Gateway · Bilateral Asia ↔ Europe

HalOk is a Singapore-incorporated halal food trade company bridging Asia’s production ecosystem with Europe’s consumer market through its subsidiary, HalOk BV, established in Rotterdam’s Free Trade Zone.

Founded by three senior professionals, HalOk operates under the stewardship of the Global Halal Alliance (GHA).

Lines of business

  • Trade — Import and export of certified halal products between Asia and Europe
  • Global Export Programs and Trade Consultancy — Events, advisory, and consultancy
  • Capacity Training — Training services, exchanges, and internships across the halal trade ecosystem
Incorporation Singapore · UEN 202625808M
EU Hub Rotterdam BV · Free Trade Zone, Netherlands
Structure HalOk Pte. Ltd. (SG) → 100% → HalOk BV (NL)
Alliance Member of the Global Halal Alliance (GHA)
Products Halal food, nutraceuticals, health & bio, cosmetics portfolio
Services Distribution · Consultancy · Training
Support from GHA Ecosystem Platform Digital, HalTrade, HalTrust

HalOk Pte. Ltd. is a Singapore-incorporated halal food trade company, with its European subsidiary HalOk BV established in Rotterdam’s Free Trade Zone. The company connects Sarawak and Malaysian-origin halal-certified products with European markets, operating within the Global Halal Alliance ecosystem.

2026

Founded

2

Operating hubs

58+

Products

WHY SINGAPORE + ROTTERDAM

Singapore HQ for Asia-Pacific sourcing and governance; Rotterdam FTZ for EU customs efficiency and last-mile distribution.

FOUNDERS & DIRECTORS

EM

Co-Founder & Director

DA

Co-Founder & Director

DH

Co-Founder & Director

OUR STRATEGY

Our Vision, Goals & Commitment

VISION

To be Europe's most trusted gateway for Asian halal food — making the world's finest certified halal products accessible to European consumers while building lasting, transparent trade bridges between Asia and Europe.

01
Build the Rotterdam EU hub

Establish HalOk BV as the reference EU entity for Asia halal food imports — the most credible, fully-certified halal trade operator at Europe's largest port.

02
Scale across 5 EU markets

Enter Netherlands, UK, Germany, France and Italy within 3 years through a disciplined distributor-first model, building consumer demand before direct retail engagement.

03
Build a two-way trade corridor

By Year 3, develop a commercially significant reverse flow — exporting quality European halal food products to ASEAN including Malaysia, Singapore and Indonesia via the GHA trade platform.

04
Become the EU halal knowledge centre

Position HalOk as the go-to advisory partner for Asian companies entering Europe and European companies seeking halal certification and market access.

05
Activate the GHA network

Connect European distributors and buyers directly with verified halal suppliers across ASIA and the GHA ecosystem covering 57 OIC countries.

06
Build for the EU-Malaysia and other FTAs

Position HalOk to capture the structural commercial benefits of the EU-Malaysia FTA (relaunched 2025, target completion 2027) — including tariff reductions across all product categories.

EM
Emanuele Marelli
Co-Founder & Director
  • Italian entrepreneur with 20+ years of Asia experience (Shanghai, Singapore, Jakarta)
  • Managing Director, PT Sys Franindo Group
  • Global Executive MBA (GEMBA) — INSEAD; Singapore Management University
  • EU citizen

"My 20 years across Asia give me both the cultural depth to source from this region and the European credibility to open its markets."

AW
Dr. Annie Woo
Co-Founder & Director
  • PhD in Real Estate
  • Former Regional Director & Head of IREAS Asia, Savills Singapore
  • 25+ years in strategic advisory (Jurong Innovation District, Jewel Changi Airport)
  • Advisor to government agencies; Co-Founder, Global Halal Alliance
  • Former Consulting Division Head, CBRE Singapore; Former Singapore Director, Cistri

"Halal is no longer a niche — it is a $2 trillion global economy. HalOk is positioned at its most strategic growth corridor."

DH
Danny Hew
Co-Founder & Director
  • Veteran Singapore corporate leader
  • Director across multiple Singapore-incorporated companies
  • Deep institutional knowledge of Singapore corporate governance
  • Strategic network across Singapore's business community
  • Key pillar of HalOk's Singapore corporate infrastructure

"Singapore is the world's most trusted halal hub. HalOk leverages that standing to create a credible bridge into the European market."